hello world
My name is Raquel Martinez and I'm a strategic designer with a passion for solving problems. I have more than 10 years of experience and a multi-cultural background that gives me the sensitivity to create and adapt solutions and experiences for different markets. These are my strengths:
Strategic Imagination
I'm interested in finding the balance between what has worked in the past and what has never been done before. I believe this is the birthplace of innovation.
Disciplined Intuition
My process is based on a thorough understanding of the problem, and making the right connections between insights, ideas and techniques that will best solve it.
Tactical Approach
Design is about context. I transform great ideas into implementations that succesfully affect behavior, make impressions and adapt to the context to be relevant.
featured project
AFS is a global community of more than 59 partner organizations, that supports intercultural learning, mainly through high school exchange programs. The AFS World Café is the online social community that connects all AFS stakeholders. I lead the user experience strategy for the community which focused on navigation and usability. I created the AFS World Café brand identity and the visual design for the community.
work
I've been helping brands gain clarity, create value and achieve relevancy through design, here are the latest projects:
The AFS Effect
branding
Historikarverksemda
branding
NJ Citizen Action
branding
Tereré
branding
AFS Intercultural Programs
branding
AFS World Café
UX design
The Master Book
branding
#HyperHashtags
illustration
Issima
packaging
Vonne
packaging
Jelaia
packaging
MarieBelle
packaging
say hello
If you have a fun project for me or want to say hello please contact me.

Raquel Martinez
71 W, 23rd St. 6th Fl.
New York, NY 10010
hello@rademark.com

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