I’m a bicultural creative professional with 10+ years of experience in brand, digital, customer experience, and marketing strategy. I champion innovation, human-centered design, and digital transformation.
My multi-cultural background gives me the sensitivity to create and adapt solutions and experiences for different markets. These are my strengths:
I'm interested in finding the balance between what has worked in the past and what has never been done before. I believe this is the birthplace of innovation.
My process is based on a thorough understanding of the problem, and making the right connections between insights, ideas and techniques that will best solve it.
Design is about context. I transform great ideas into implementations that successfully affect behavior, make impressions and adapt to the context to be relevant.
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