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#AFSeffect

The #AFSeffect is a Brand Campaign that emphasizes the transformational benefits of the AFS programs and the true impact of the AFS experience on individuals, families and organizations.

With a compelling messaging platform, the campaign empowered different AFS stakeholders to share their story and the transformative impact of AFS in their life.

More user generated content here.

The whimsical line illustrations and patterns represent a path of transformation

The whimsical line illustrations and patterns represent a path of transformation

The campaign photography it’s all crowdsourced and it reflects the reality of the AFS experience, it captures students, families and friends in the moment.

The campaign photography it’s all crowdsourced and it reflects the reality of the AFS experience, it captures students, families and friends in the moment.

The color palette consisted of gradient color combinations, in line with the transformation theme of the campaign.

The color palette consisted of gradient color combinations, in line with the transformation theme of the campaign.

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