I’m focused on creating meaningful experiences through design. I’m a creative professional with 10+ years of experience in brand, digital, customer experience, and marketing strategy. I champion innovation, human-centered design, and digital transformation.
AFS Intercultural Programs, Inc.
Marketing & Customer Experience Director
JANUARY 2016 - PRESENT
Created and implemented a customer experience strategy that integrated the customer journey, digital platforms, and all CRM staff touch-points, establishing the AFS service delivery and digital strategy from awareness to retention.
Created the UX/UI design that lead to reduced cost-per-lead metrics while increasing overall lead volumes and conversion.
Developed content strategy for new customer acquisition, retention, retargeting, and marketing automation.
Responsible for the product management and development of the organization’s Wordpress website builder and corporate website
Lead all digital marketing initiatives, including search engine marketing and optimization, social media, video content, and email marketing.
Created the case for network-wide digital transformation and data- driven decision making, based on persona research, digital audit.
Event and Experience Designer
JANUARY 2016 - PRESENT
Envisioned, produced, and directed AFS conferences and training events for audiences from 200-800 in prime venues in 8+ countries.
Designed curriculum and facilitated in-person training for multinational executive, marketing and sales teams in 10+ countries.
Created, prototyped and executed UX/UI design and user engagement strategy for internal and external digital experiences.
JANUARY 2008 - JANUARY 2016
Re-articulated the AFS brand and visual identity guidelines, and implemented its rebrand program in 60+ countries.
Developed marketing strategies while working in conjunction with marketing professionals at 60+ multinational organizations.
Created and produced creative assets to support growth in followers and organic engagement, including channel strategy, content direction, paid media, and campaign integration.
Master in Professional Studies, Branding, 2012 | School of Visual Arts, New York, USA
Bachelor of Science, Marketing & Communications, 2002 | UNITEC, Laureate, Tegucigalpa, Honduras
User Experience Design Certificate | General Assembly, NYC
Design Thinking Certificate | IDEO U, NYC
Case Study Speaker: The Fundamentals for Engaging with Impact Salesforce World Tour New York 2018 event. 200+ attended the session.
Optimizes work processes
Drives vision and purpose
Adobe Creative Suite, Sketch, Document Processing (GDocs, Word, Pages), Presentation (GSlides, PowerPoint, Keynote); basic knowledge of HTML and CSS.
Fluent in English and Spanish